The Baptist College of Health Sciences recruitment team requested a follow-up piece to be mailed to students to remind them to visit, connect, and apply. The team wanted a unique and memorable piece that students would be likely to keep.
We had recently finished a pennant design and I had noticed a few pinned to bulletin boards on around campus. As we were brainstorming, I stated, “Too bad we can’t mail them all the new pennant.” But as I thought about it, I realized maybe we could if it was folded so that it fit in an envelope.