The Baptist Foundation wanted to invite people to come tour the Kemmons Wilson Family Center for Good Grief in Collierville, Tenn. and learn more about the services. They had already had a great headline for the pieces – ‘See the Good in Grief’ for the tours and ‘Be the Good in Grief’ for asking for donations or volunteers.
While brainstorming the piece with the team, I kept thinking of children's rhyme, "Here's the church, and here's the steeple. Open the door and see all the people."